Our Depop Presence

Depop, based out of London, is an exciting online selling platform primarily for clothing and accessories. With over 26 million active users, it’s like Poshmark with a twist. Think of it as a blend of social media and a marketplace, featuring an Instagram-style "storefront" layout where users can "like" and comment on items. Depop’s user base is predominantly Gen-Z, with over 90% under the age of 26. To thrive on Depop, you need to "speak Gen-Z" fluently.

Unlike platforms like eBay, Mercari, and Poshmark, where buyers come from all generations and seek various items, Depop buyers are all about being "on-trend." You need to follow fashion trends closely to capture the interest of this vibrant community. Buyers on Depop can be fickle, and unlike other platforms where an accepted offer is binding, Depop users can send offers without the intention to purchase, which can be frustrating, especially for new sellers trying to crack the Gen-Z code.

Effectively listing on Depop requires knowing what’s trending in their fashion world (goodbye no-show socks and skinny jeans) and understanding which brands are "cool" (Champion came and went in the blink of an eye). You also need to master the slang and terminology they use to describe items. Whether it's "Kidcore" (bright colors), "Cottagecore" (bucolic and simple lifestyle), "Streetwear" (casual, loose fits), "Fairy" (whimsical, dreamy styles), "Y2K" (early 2000s fashion), or any other style, tagging items correctly is crucial for visibility on the platform.

Selling on Depop is challenging, and catering to this market of buyers is even tougher. Due to the ever-evolving nature of fashion and our consignment items, we don’t always have pieces that fit Depop’s trends. However, when we do, they sell quickly and effectively. With nothing but 5-star reviews from our discerning Gen-Z buyers, Depop is a fantastic additional platform we use to increase your items' exposure. Think of it as the cherry on top of the full-service consignment sundae.

Check out our Depop Storefront and reviews to see why expanding your reach with The Cellar Sellers is a no-brainer.